HLA develops micro-skills, mindset, and awareness—shaping better players and more intentional human beings.
Our Vision
To lead a global shift in how basketball players are developed.
Hoop Love Academy is curating a training ecosystem for serious hoopers—centered on precision, timing, and awareness, where every rep has purpose and every detail matters.
What started locally is now scaling nationally and globally through a proven system that delivers real, transferable results.
Our work produces thinkers, movers, and competitors who elevate every level of the game they step into.
Our Core Values
Standards-Driven Commitment
Those who train with us uphold a personal standard rooted in self-respect, accountability, and a genuine love for the game. In every session—group training, clinics, camps, or open runs—they show up with purpose and effort.
Obsession With Detail
We train those who are obsessed with the “why.” Our players embrace the nuances—micro-skills, timing, footwork, rhythm—and pursue mastery through focused attention and a real desire to understand the game at a high level.
Alignment Through Awareness
We shape more than players—we cultivate self-aware, aligned individuals. Through mindful communication, embodied movement, and emotional regulation, they learn to connect mindset, body, and energy to elevate both performance and presence on and off the court.
Our Story
Hoop Love Academy is more than a training environment—it’s a movement rooted in passion, community, and the transformative power of basketball.
Founded in May 2019 by Player Development Specialist Mackenzie Lewis (Coach Mack), HLA was built to bridge the gap between casual play and intentional, high-level development.
A 94Feet of Game Certified Skills Trainer and USA Basketball Licensed Coach, Coach Mack has worked with athletes across all levels—including VHSL state champions, collegiate players, and overseas professionals—while bringing over a decade of high school coaching experience, including six years at the varsity level since 2019, contributing to a 2019 state championship and multiple state title game appearances.
HLA is built for serious hoopers—those who want to master the details, see the game at a deeper level, and evolve as complete players. Here, players refine micro-skills, build confidence, and develop the mindset and discipline to perform and lead.
We don’t just build better players—we shape resilient, self-aware individuals through consistent, intentional work. This is where passion meets purpose—and where real growth takes hold.
Contact Us
Have questions or want to get involved? Reach out to us at info@hooploveacademy.com and we’ll get in touch with you.
